By Debbie Rich
Published on Monday, April 25th, 2011
The NAB 2011 show was April 11-14 in Ye Ol’ Vegas. It’s the biggest annual US-based show for broadcast artists and their vendors. If you’ve been paying attention lately to digital media news, people have been posting their videos and photos and opinions. For instance, Studio Daily’s blogger Scott Simon did a great South Hall round-up and Stu Maschwitz, our Magic Bullet Creative Director, covered Apple’s big FCP X announcement in his ProLost blog.
Aside from seeing new technology, I asked people at Red Giant what they love about NAB. (This potentially sounds like a Coca-Cola commercial, but bear with me.) Here are post-NAB thoughts and Red Giant booth photos from some of my favorite coworkers. Interestingly, our photos all seem to be taken with iPhones. Guess everyone was completely taken with the launch of our two new mobile apps, Movie Looks and Noir, and forgot to grab those DSLRs. Oops.
Left to right, Aharon Rabinowitz, Harry Frank, Andrew Cheyne, John Kerr and Micah Sharp:

From Aharon Rabinowitz, our Director of Community and All Bets Are off boy wonder, shown first from left, “The reason I go out is to meet the people who use our products. By putting faces to the amazing work I see on-line every day, It recharges my love for what I do.”
A big Red Giant shout-out goes to Harry Frank, our inhouse motion designer of Gray Machine fame, shown second from left. Harry came to NAB four days after he had a baby — well, you know what I mean — so he is this year’s Trade Show Rockstar. Look for his adorable new son in Red Giant promos to come.
From Andrew Little, Red Giant Cofounder and enabler of the booth, “This was the busiest and most energized NAB in 5 years. My head is still spinning. It’s still the best place to meet potential partners, generate some new product buzz, meet our customers, and have fun.”
Andrew being interviewed by… someone important:

From Beth Manning, our Sales Manager and booth coordinator extraordinaire, “NAB is always an exciting week for Red Giant. It’s a great opportunity to show our new technologies. We get to see old friends and customers as well as meet folks new to Red Giant. Folks come to our booth with praises, ideas and complaints and we like to hear them all!”
And for me, Debbie Rich, our tech writer and today’s blogger, NAB is an annual creative pilgrimage, kind of like going to Burning Man. I make my way to the desert, see a lot of cool art and technology, meet up with people I really like but only see once a year, have some drinks, and stand around figuring out what party to go to next. It’s awesome. See you next year!
Beth with Simon Walker, our QuickTip Guru and booth, ummm, babe:



