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Red Giant Software Releases Instant HD

Up-Convert DV Video Into a Variety of HD Video Formats

San Francisco, CA, March 6, 2006: Red Giant Software, publisher of a line of professional desktop tools including Magic Bullet and Knoll Light Factory, today announced a new plug-in for After Effects, Final Cut Pro, and Premiere Pro called Instant HD. The new software application allows users to up-convert DV video into a variety of HD video formats.

Instant HD allows users to choose from a list of preset resolutions to make it easy to integrate DV video into a High Definition production. When scaling from standard definition (SD) to high definition (HD), the missing pixels must be generated in an intelligent way. Instant HD provides a high-quality method for converting SD sources to HD within user's preferred video application.

Features

• Includes 5 controls: Output Size, Filter Type, Sharpness, Quality settings, and Anti-aliasing
• Professional level results with simple easy to learn controls
• The Output resolution pop-up lets you quickly choose the output resolution for your video
• The Sharpness control lets you sharpen the output of the video scaling operation
• The Anti-aliasing control lets you add smoothing to the edges of images

Uses

• A great complement product to Magic Bullet Suite or Magic Bullet Editors
• Integrate SD video into your next HD project
• Up-convert NTSC or PAL Standard Definition to High Definition
• Up-convert smaller web video resolution sizes to Standard Definition
• Up-convert SD video to HD, then down-convert back to SD for higher-quality results

"I recently up-rezzed a feature length film from SD to HD in a Quantel EQ suite. Because we missed a few clips, I chose to try Instant HD rather than go back into the suite. Amazingly, the shots I up-rezzed myself with Instant HD were indistinguishable from those run through the very high end Quantel," said Joel Rasmussen, Producer of Before the Music Dies.

Pricing and Availability

Instant HD is available now for $99 USD (Download) and $149 (Box). Note: Instant HD is a plug-in and requires a host application (Final Cut Pro, Premiere Pro, or After Effects) to operate.

About Red Giant Software

Red Giant Software LLC (www.redgiantsoftware.com) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

All product and company names herein may be trademarks of their respective owners.