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Primatte Keyer Reduces Production Time, Saves Money

San Francisco, CA, November 20, 2003 – Red Giant Software today announced that the Los Angeles-based post production house, Steam, has joined a growing list of leading industry firms that chose Primatte Keyer 1.5 for After Effects for its bluescreen and greenscreen work.

With 60% of Steam’s client work dedicated to visual effects, the firm has completed over 30 projects over the last two yeas that involved keying or color correction with Primatte Keyer. The firm’s $495 investment in Primatte Keyer has saved at least a day of production time on every project and nearly $150,000 in production costs to date.

Working on a wide variety of subjects—from music videos for the Foo Fighters and Tenacious D to corporate videos for Intel and Washington Mutual—Steam was looking for an easy way to extract keys with imprecise edges, uneven lighting, and hair from any color background. The post house wanted an efficient solution for keying all projects from the perfectly shot scenes to the most complicated ones that did not involve complicated sliders.

“Primatte Keyer delivers the most consistent, high-quality results for the widest variety of shots. If you need to key hair, or an actor wearing the same color as the background, Primatte Keyer is the solution. It is just so easy to use, with no sliders involved. We are now able to complete jobs two to three times faster, saving us at least a day of production time on every project,” Scott Bryant, Owner and Senior Creative Director of Steam.

To view the complete user story, browse to http://www.redgiantsoftware.com/press.html

Primate Keyer

Primatte Keyer is an After Effects plug-in used by editors, effects artists, and film professionals. The software, which works on both Macintosh and Windows platforms, enables artists to extract keys from any color background for compositing. Users can choose foreground/background areas of an image and selectively reduce edge spill and transparency problems—all directly in the After Effects composite window.

Pricing and Availability

• Primatte Keyer 1.5 for After Effects is available on a cross-platform CD (Macintosh and Windows) for $495 USD.
• Users of an earlier version of Primatte Keyer can upgrade to version 1.5 on CD for $149 USD, or as a download for $99 USD.
• Primatte Keyer 1.5 for After Effects is sold exclusively through Red Giant Software. Browse www.redgiantsoftware.com for more product information or call (415) 274-2000.

About Steam and Scott Bryant

Steam specializes in innovative live action and graphic design spots. Before earning his bachelor of fine arts degree in theater and film at the California Institute of the Arts, Scott Bryant worked in production at ABC television for five years. After graduation from CalArts, he joined Bandar-log Studios, where he produced experimental films and commercials for three years. He is now exploring emerging technologies in HDTV and Digital Cinema.

About Red Giant Software

Red Giant Software LLC (www.redgiantsoftware.com) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

All product and company names herein may be trademarks of their respective owners.