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Red Giant Software Announces Primatte Keyer for Avid AVX

San Francisco, April 16, 2004 – Red Giant Software today announced Primatte Keyer for Avid AVX, which broadens its award-winning line of software applications. Developed in the crucible of feature-film production, this new application belongs in the toolbox of every serious filmmaker.

At NAB, visit the Photron USA booth (#SL5140) to see a demo of Primatte Keyer for Avid AVX.

Primatte Keyer for Avid AVX brings the power of the Primatte keying algorithm to Avid systems while preserving simplicity. Users can now sample foreground and background areas directly in the sequence window, making Primatte Keyer AVX the easiest to use keyer for Avid editors.

• Use the mouse to sample foreground and background areas, eliminate spill, and correct imprecise edges and transparency directly in the Avid sequence window.
• Generate mattes by pulling a key from any color background.
• Adjust properties of sampled foreground color to remove spill using enhanced detail and transparency adjustments.
• Key transparent objects such as hair, water, and smoke without endless hours of additional tweaking.

Pricing and Availability

Primatte Keyer for Avid AVX is sold exclusively through Red Giant Software. Visit www.redgiantsoftware.com for additional product information.

Primatte Keyer for Avid AVX will be available by the end of June 2004 for $495 USD.

About Photron

Photron was founded in 1974 to provide manufacturing, sales and service of professional film and video equipment and photo- instrumentation. Primatte was developed at Imagica Corp. in Tokyo, Japan, and was turned over to Photron Ltd. for worldwide distribution. While it is still a relatively new product, Primatte has made a major impact on the industry and has been used on such major feature films as Harry Potter, Daredevil, Lord of the Rings, X-Men, Spiderman, as well as many more films, TV shows, music video and commercials. For more information about Photron, visit the company’s web site at www.photron.com.

About Red Giant Software

Founded in 2002, Red Giant Software LLC (www.redgiantsoftware.com), publishes and develops iPhone apps and software tools made by industry veterans Stu Maschwitz and John Knoll. Red Giant Software's ever-expanding product line has over 30 packages that run in Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, and Avid systems. The vast range of visual effects tools features industry-leading effects for designing realistic fire, rain, and water; adding popular looks; and creating perfect keys. Red Giant effects have enhanced feature films such as Angels & Demons, The Curious Case of Benjamin Button, The Mummy 3, and Grindhouse and added sparkle to cable and broadcast content from NBC Universal, Food Network, ESPN, Disney, CNN, Comedy Central, MTV, and TNT.

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