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Magic Bullet Suite Used for 20-Concert MTV Series

San Francisco, CA, August 16, 2004 – Red Giant Software today announced that MBS Productions used Magic Bullet Suite for a second year in a row to complete the openers and segment bumpers for Nokia Presents Hard Rock Live, a 20-concert series aired on MTV. With Magic Bullet Suite, the Manhattan-based post house was able to give pre-concert footage a 16 mm film look that was artistically differentiated from the live musical performances shot on BetaCam.

The show’s line-up includes hit bands and artists, Hoobastank, Maroon 5, Kanye West, New Found Glory, The Darkness, Yellowcard, Trapt, Nelly, and many more. The series began broadcasting weekly on July 7, 2004.

Magic Bullet Suite is a set of After Effects plug-ins developed by The Orphanage for de-interlacing and de-artifacting footage; converting DV footage to 24 frames per second (film speed); applying film treatments; cropping footage to any standard format; and ensuring compliance with broadcast TV standards.

“Coming into the project at the editing phase, we were looking for a way to artistically differentiate the openers and segment bumpers yet not interfere with the overall feel of a live performance. It was not possible to ask for the footage to be shot on a particular camera or with a certain filter or look. With Magic Bullet Suite, we could exercise our artistic flair and achieve results similar to what we would aim for if we were able to call the shots,” said Jason Diamond, Partner at MBS Productions.

“At MBS Productions, we wear many hats. It is hard to be, simultaneously, an expert animator, editor, motion graphics artist, compositor, and color corrector. But with Magic Bullet Suite, it makes it easy to understand the color correction process. The software provides such a solid starting point—which is truly unique for a plug-in—that I can immediately start the touch-up process with easy to apply preset Looks and then get more in-depth as necessary to further tweak my ideas. I am not aware of any other visual effects plug-in that offers such a short learning curve,” continued Diamond.

Pricing and Availability

Magic Bullet Suite comes in two versions: Magic Bullet Suite Standard Definition (SD) for $795 USD, supporting NTSC and PAL video solutions and Magic Bullet Suite High Definition (HD) for $1,295 USD which has no resolution limit.

About MBS Productions

MBS Productions ( www.mbsproductions.com ) located in the heart of Manhattan, combines talent, new ideas, and cost effective production to create a whole new level of both full and post production. Founded in 1997, MBS Productions offered a unique solution of high grade, low cost music videos to struggling bands looking to make a difference. Using the skills acquired at various Post Houses and Independent Film companies, MBS started by creating music videos and has grown the business to include eye-popping motion graphics, innovative design and long form content. A partial client list includes: MTV Networks, VH1, Spin City/ABC, Disney Channel, Fox, Volcano Records III, Jive Records, Epitaph Records, Amrep Records, Espn2, EMI Publishing, Insanimation Inc., MCA Records, Universal Records, Lifebeat, Island/Def Jam, Thomas Campbell, and Relapse Records.

About Red Giant Software

Founded in 2002, Red Giant Software LLC (www.redgiantsoftware.com), publishes and develops iPhone apps and software tools made by industry veterans Stu Maschwitz and John Knoll. Red Giant Software's ever-expanding product line has over 30 packages that run in Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, and Avid systems. The vast range of visual effects tools features industry-leading effects for designing realistic fire, rain, and water; adding popular looks; and creating perfect keys. Red Giant effects have enhanced feature films such as Angels & Demons, The Curious Case of Benjamin Button, The Mummy 3, and Grindhouse and added sparkle to cable and broadcast content from NBC Universal, Food Network, ESPN, Disney, CNN, Comedy Central, MTV, and TNT.

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