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Primatte Keyer Now Available for Avid AVX and Combustion

San Francisco, CA, October 26, 2004 – Red Giant Software today announced that Primatte Keyer now supports Avid non-linear editing systems and Discreet combustion® 3 desktop compositing software. Previously only available as an After Effects plug-in, Primatte Keyer’s enhanced versatility adds increased functionality to the production pipeline of independent filmmakers and visual effects artists.

Primatte Keyer, published under exclusive agreement with Photron USA, enables users to extract keys from any color background. The software overcomes matte extraction challenges including uneven lighting, subtle shadows, and edge light contamination (spill) prior to compositing. Capabilities include:

• Use the mouse to sample foreground and background areas, eliminate spill, and correct imprecise edges and transparency.
• Generate mattes by pulling a key from any color background.
• Adjust properties of sampled foreground color to remove spill using enhanced detail and transparency adjustments.
• Key transparent objects such as hair, water, and smoke without endless hours of additional tweaking.

“Making Primatte Keyer available in Avid and combustion was a top feature request from our users. Primatte Keyer’s tools are a perfect complement to professional editing and compositing capabilities—helping to dramatically improve workflow efficiency,” said Sean Safreed, Senior Product Manager at Red Giant Software.

Pricing and Availability

Three versions of Primatte Keyer v1.6 are available now:

• Primatte Keyer for Adobe After Effects and Discreet combustion 3 ($495 USD)
• Primatte Keyer AVX for Avid Media Composer Adrenaline ($995 USD)
• Primatte Keyer Editors for Avid Xpress Pro ($495)
  Visit www.redgiantsoftware.com for additional product information.

About Photron

Photron was founded in 1974 to provide manufacturing, sales and service of professional film and video equipment and photo- instrumentation. Primatte was developed at Imagica Corp. in Tokyo, Japan, and was turned over to Photron Ltd. for worldwide distribution. While it is still a relatively new product, Primatte has made a major impact on the industry and has been used on such major feature films as Harry Potter, Daredevil, Lord of the Rings, X-Men, Spiderman, as well as many more films, TV shows, music video and commercials. For more information about Photron, visit the company’s web site at www.photron.com.

About Red Giant Software

Founded in 2002, Red Giant Software LLC (www.redgiantsoftware.com), publishes and develops iPhone apps and software tools made by industry veterans Stu Maschwitz and John Knoll. Red Giant Software's ever-expanding product line has over 30 packages that run in Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, and Avid systems. The vast range of visual effects tools features industry-leading effects for designing realistic fire, rain, and water; adding popular looks; and creating perfect keys. Red Giant effects have enhanced feature films such as Angels & Demons, The Curious Case of Benjamin Button, The Mummy 3, and Grindhouse and added sparkle to cable and broadcast content from NBC Universal, Food Network, ESPN, Disney, CNN, Comedy Central, MTV, and TNT.

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