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New Photography Tools | Magic Bullet PhotoLooks and Knoll Light Factory for Photoshop

San Francisco, CA, March 23, 2010 – Red Giant Software introduced today a new family of plug-in applications for Adobe Photoshop: Magic Bullet PhotoLooks and Knoll Light Factory for Photoshop. Magic Bullet PhotoLooks ($199 USD) is a groundbreaking application that lets you manipulate and experiment with light while preserving essential photographic detail. Knoll Light Factory for Photoshop 3.1 ($149 USD), created by Photoshop co-creator John Knoll provides 19 powerful flare tools for creating custom effects and includes over 100 presets and real-time previewing.

I am not exaggerating when I say that Magic Bullet PhotoLooks will re-invent the way people think about filters in Photoshop—I have never seen anything like it. As a Photoshop user, you expect to be able to control everything...that’s where Magic Bullet PhotoLooks delivers, in spades. It is definitely not just a set of presets. These powerful tools, based on how light interacts with your camera, will change the way you approach color correction,” said Deke McClelland, award-winning Photoshop author, trainer, and creator of the popular online graphics community deke.com.

“Extending our products to Photoshop users was a natural move for Red Giant Software,” said Sean Safreed, Co-Founder and Director of Products at Red Giant Software. “There is often a blurred line between people that do video and photography work. Our users have long demanded a version of Looks for Photoshop, and we have built Magic Bullet PhotoLooks specifically for them. We are also bringing the sales, support and engineering of Knoll Light Factory for Photoshop back in house from our publishing partner, Digital Anarchy.”

Read what others are saying about Magic Bullet PhotoLooks http://www.redgiantsoftware.com/products/all/magic-bullet-photo-looks/more-info/.

About Magic Bullet PhotoLooks

Created by visual-effects expert Stu Maschwitz, the sophisticated presets and customizable tools in Magic Bullet PhotoLooks make it easy to control lighting conditions and create stylized effects for any image. Instantly take your ordinary photos to tropical beach or desert sunrise, or use unique tools like shutter streak or bleach bypass for edgier looks that significantly extend the capabilities of Photoshop. Regardless of when or where they were shot, Magic Bullet PhotosLooks sets the right mood for portraits, candid wedding shots, and commercial or fine art photography. With Magic Bullet PhotoLooks, the "golden hour" can be anytime you like.

Users can share Looks created in Magic Bullet PhotoLooks in After Effects, Premiere Pro, Final Cut Pro, and Avid projects through Magic Bullet Looks. Custom Looks created in Magic Bullet Looks are also recognized in Photoshop through Magic Bullet PhotoLooks—allowing users to work seamlessly with digital images and video.

• Customers who buy now will qualify for a free upgrade of Magic Bullet PhotoLooks when the next release of Adobe Photoshop becomes available.
• Save time and money with over 100 stylized looks for photos.
• Shoot in any condition and adjust the lighting later.
• Create your own photographic looks quickly and easily.
• Use tools inspired by your real-world camera experience.
• Ships as both a Photoshop plug-in and a stand-alone version. 

About Knoll Light Factory for Photoshop

Photoshop co-creator and Star Wars effects guru John Knoll developed Knoll Light Factory for Photoshop to mimic the reflections from a very bright light source as seen through a camera's lens. It's proven to be one of the most popular plug-ins for both Adobe Photoshop and After Effects.

• Customers who buy now will qualify for a free upgrade of Knoll Light Factory for Photoshop when the next release of Adobe Photoshop becomes available.
• Try the same presets used in movies such as Planet of the Apes, The Day After Tomorrow, the Star Trek series, and Dreamgirls.
• Go far beyond the simple built-in lens flare features of Photoshop.
• Add visual interest to images of all kinds.
• Get the look of expensive lens flares without expensive lenses.

What’s New in Knoll Light Factory for Photoshop 3.1

• Learn more about Magic Bullet PhotoLooks
• Learn more about Knoll Light Factory for Photoshop
• Watch tutorial on using Magic Bullet PhotoLooks
• Watch tutorial on using Knoll Light Factory for Photoshop
• Need more info? Visit our web site where we answer Frequently Asked Questions

Pricing and Availability

• Magic Bullet PhotoLooks is available now for $199 USD. Current Magic Bullet Looks or Magic Bullet QuickLooks customers can buy Magic Bullet PhotoLooks for $99 USD for a limited time. Customers who buy now will qualify for a free upgrade of Magic Bullet PhotoLooks when the next release of Adobe Photoshop becomes available.
• Knoll Light Factory for Photoshop is available now for $149 USD. Current customers of Knoll Light Factory Pro, which runs on After Effects and Final Cut Pro, can buy Knoll Light Factory for Photoshop for $99 USD for a limited time. Customers who buy now will qualify for a free upgrade of Knoll Light Factory for Photoshop when the next release of Adobe Photoshop becomes available.

About Red Giant Software

Founded in 2002, Red Giant Software LLC (www.redgiantsoftware.com), publishes and develops iPhone apps and software tools made by industry veterans Stu Maschwitz and John Knoll. Red Giant Software's ever-expanding product line has over 30 packages that run in Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, and Avid systems. The vast range of visual effects tools features industry-leading effects for designing realistic fire, rain, and water; adding popular looks; and creating perfect keys. Red Giant effects have enhanced feature films such as Angels & Demons, The Curious Case of Benjamin Button, The Mummy 3, and Grindhouse and added sparkle to cable and broadcast content from NBC Universal, Food Network, ESPN, Disney, CNN, Comedy Central, MTV, and TNT.

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